NFT
My Role : UX/UI Designer
The Team: 2 Developers and 1 Product Owner
I was brought on the team mainly for UI.
Timeline : 8 Months
Background: I was brought onto the NFT project due to my extensive background in event planning, with the team leveraging my expertise in events and user experience. As someone with a keen interest in technology, my enthusiasm for emerging fields such as Web3 made this project particularly exhilarating. The prospect of delving into uncharted territory within a developing technology landscape presented both excitement and challenges, igniting a sense of adventure as we embarked on this innovative journey.
Terms To Reference Throughout
Information Architecture
Confidential Information: I can speak to it if needed
JPMStamps : JPMStamps are digital tokens awarded to event attendees, serving as tangible proof of their presence and engagement. They offer a contemporary means of validating participation and involvement in various events and learning programs.
What is POAP: Poap stands for Proof of Attendance Protocol .It’s a protocol that creates digital collectors’ badges given to users who participate in online or in person event, using blockchain technology, POAP’s are NFTS minted via Smart Contract.
Digital Wallet: A digital wallet, is a software-based application or service that allows individuals to securely store, manage, and transact various forms of digital currency, assets, or credentials. In the context of NFTs, a digital wallet serves as a secure storage solution for storing private keys, which are cryptographic keys that enable users to access and manage their cryptocurrency holdings on a blockchain network
Web3 : Web3 is the next evolution of the internet, aiming to create a more decentralized and user-centered digital environment. It uses blockchain technology to give users more control over their data, promote transparency, and enable new ways of interacting online
Problem Statement
NFT(Non Fungible Token) : it’s a digital certificate of authenticity used to verify ownership of a unique digital physical asset.
Our Tech Center holds an average of 120 events a year with no standardized, efficient, and immutable way of capturing attendance. To accurately assess levels of community engagement, leadership requires an innovative way of verifying attendance while recognizing & rewarding participation. To create innovative, efficient, and immutable way of capturing and verifying event attendance for Tech Center employees at the camps. Find ways to increase community engagement and attendance.
Initial Brainstorming
Solution:
Solution: Adopt the Proof of Attendance Protocol to allow employees the ability to mint digital collectibles (NFT) from variety of events and/or programs. The collectible will be added to their digital wallet, in which attendees can showcase their accomplishments and or involvement with the Tech Center on approved social media platforms ex LinkedIn. Total overall collectible count will be used for reporting purposes.
Objective:To create a user-centric Proof of Attendance system that enhances employee engagement and recognition through digital collectibles while providing valuable insights for reporting purposes.
Design Process
To start the project we defined the concept and target audience, conducting research and drawing inspiration from existing sources and industry pioneers to understand market trends and potential gaps. We then developed a design brief outlining project goals, technical requirements, and UI preferences. During the ideation phase we brainstormed ideas and concepts, sketching out rough drafts to visualize potential directions for the project. Moving to the prototyping stage, I created digital assets based on the chosen concepts, ensuring they meet technical requirements and align with the project’s vision. Finally the prototypes were tested on various platforms, gathering feedback to refine and improve designs before going live.
Research
Qualitative Research: The research for this case study was focused on discovering new technology on the web3 ecosystem to understand the back end flow between Web2 & Web3 .This was mainly done by the Developers on the team.Due to the sensitivity of this project the research findings in this regard are not available to the public.’.
Competitive Analysis: At the time of this research there was one competitor
In order to understand the Web3 ecosystem, the team attended Consensus 2023 Conference in order to better understand the emerging technology and its regulations. We interacted with industry leaders and other emerging technology enthusiasts to research the NFT Technology
Observational Studies: Observational studies were conducted to observe employees' behaviors and interactions in the context of company events and programs, providing valuable context for understanding their motivations and preferences.
Findings From Research
Persona: I created characters represented by the persona below
Empathy Mapping : For a deeper understanding of user behaviors and frustrations influencing decisions I used empathy map.
User Journey :I created a journey map based on the insights from user interviews in order to understand the pain points and challenges which users may encounter while.
This flowchart outlines the main user interactions, digital wallet functionalities, and reporting dashboard features within the NFT Project's Proof of Attendance system. Each step represents a key process or action within the system, guiding users through event participation, collectible minting, digital wallet management, and engagement reporting.
Flow Chart
Sketches
Wireframes
Lo-Fidelity Wireframes
Hi-Fidelity Wireframes
Usability Test Results
Likelihood to Recommend: Participants indicated a high likelihood of recommending the POA system to their colleagues, citing its potential to enhance employee engagement and recognition within the company.
The usability test was conducted to evaluate the effectiveness, efficiency, and satisfaction of the NFT project's Proof of Attendance (POA) system. The test aimed to identify usability issues, gather feedback, and assess user satisfaction to inform iterative improvements
Overall Satisfaction :Participants rated their overall satisfaction with the POA system at an average of 7.5 out of 10. While most participants were generally satisfied with the system's usability and functionality, there were areas for improvement identified.
Conclusion: The usability test provided valuable insights into the strengths and weaknesses of the NFT project's Proof of Attendance system. While participants generally found the system to be user-friendly and functional, there were usability issues and technical challenges that need to be addressed.
Way Forward
This project is still ongoing.As we navigate the evolving landscape of blockchain technology and its integration within our company, it's imperative to proceed with a strategic and professional approach. Given the cybersecurity concerns associated with external digital wallets and the complexity of the emerging Web3 ecosystem, it's essential to prioritize internal development while staying abreast of industry trends and regulatory changes.
Deliverables:
Empathy Mapping
Persona
Journey Map
Paper Wireframes
Digital Wireframes
Low Fidelity Prototype
High Fidelity Prototype
Suggestions for Improvement: Participants suggested adding tooltips or contextual help guides to assist users in navigating the interface more effectively.everal participants expressed interest in additional features, such as the ability to trade or gift collectibles to other users, and integration with external NFT marketplaces.
Prototype:
Tools: Figma, Canva